【GGU】Marketing 336 Marketing Research 课程讨论区

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GGU > 金门大学市场及公共关系专栏GGU Marketing and PR 【GGU】Marketing 336 Marketing Research 课程讨论区

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正文： 【GGU】Marketing 336 Marketing Research 课程讨论区

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   【GGU】Marketing 336 Marketing Research 课程讨论区
   摘自加州大学论坛旧版 (Universities in California Bulletin Board System)  ggu  2008-07-03 23:30
课程介绍：
Surveys the principles and techniques of marketing research, with emphasis on survey methods. You will gain an in-depth knowledge of the planning and execution of market-research projects, including the acquisition and analysis of both primary and secondary data; use of statistical methods; questionnaire design; interview methods, including the Internet; testing and communication of results achieved. Case materials are used. Prerequisites: MKT 100 or MKT 300 or MKT 350, and MATH 40 or MATH 45 or MATH 220.

   摘自加州大学论坛旧版 (Universities in California Bulletin Board System)  ggu  2008-07-03 23:30

2008-07-03 23:30

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回复： Professor Duffy, Thomas

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   Professor Duffy, Thomas
   摘自加州大学论坛旧版 (Universities in California Bulletin Board System)  ggu  2008-07-03 23:31
FACULTY BIO:

Thomas “Tad” Duffy brings over twenty-five years of experience in the area of marketing and entrepreneurship. Currently, I am Director of the Entrepreneur Hub located in San Ramon that provides business assistance to start-up companies. In addition, he has hands-on experience as an owner of three businesses – one located in the San Francisco Bay area, another company is located in Europe, and in addition, and the third company developing toy factories. Currently in Golden Gate University’s Doctoral Program, I have a Master of Business degree from Xavier University, a Master of Science degree in engineering from Washington University, and a Bachelor of Science degree from the University of Detroit. For the past 15 years, I have been an associate professor in the School of Business of Golden Gate University and at Diablo Valley College.

PREREQUISITIES: MKT 100 or 300 or 350 and MATH 40 or 45 or 220. Students should understand the principles of marketing and basic statistics before taking this course.

   摘自加州大学论坛旧版 (Universities in California Bulletin Board System)  ggu  2008-07-03 23:31

2008-07-03 23:31

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回复： [quote]回复给 ...

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   [quote]回复给 ...
   摘自加州大学论坛旧版 (Universities in California Bulletin Board System)  ggu  2008-07-03 23:33
[quote]回复给 ggu : Professor Duffy, Thomas...[/quote]

I am taking class with him now. Very good but lots of homework, you need almost do 3-5 paper per week, but you learned a lot from his real life experiences. Marketing research is the one of the essential class you need to take if you want to do a better job in the marketing area.
   摘自加州大学论坛旧版 (Universities in California Bulletin Board System)  ggu  2008-07-03 23:33

2008-07-03 23:33

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回复： marketing rese...

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刀飞袖红

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   marketing rese...
   摘自加州大学论坛旧版 (Universities in California Bulletin Board System)  刀飞袖红  2008-08-23 12:21
marketing research??? is it a required class???
   摘自加州大学论坛旧版 (Universities in California Bulletin Board System)  刀飞袖红  2008-08-23 12:21

2008-08-23 12:21

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