【GGU】Marketing 321 Direct Marketing 课程讨论区

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GGU > 金门大学市场及公共关系专栏GGU Marketing and PR 【GGU】Marketing 321 Direct Marketing 课程讨论区

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正文： 【GGU】Marketing 321 Direct Marketing 课程讨论区

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ggu

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   【GGU】Marketing 321 Direct Marketing 课程讨论区
   摘自加州大学论坛旧版 (Universities in California Bulletin Board System)  ggu  2008-07-03 23:17
课程介绍：
Description: Covers the planning, design, and execution of direct marketing programs, including methods for utilizing databases and targeting techniques. You will learn how to design direct-mail, telephone, catalog, email and web-based marketing programs for consumer goods, services and industrial markets. You will learn the principles of database design for marketing and the basic techniques of statistical analysis for targeting, utilizing case studies and guest speakers. Excel Spreadsheet program will be used. Prerequisites: MKT 300 or MKT 350, and MATH 40 or MATH 45.
   摘自加州大学论坛旧版 (Universities in California Bulletin Board System)  ggu  2008-07-03 23:17

2008-07-03 23:17

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回复： Professor Ahrens, Jan

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   Professor Ahrens, Jan
   摘自加州大学论坛旧版 (Universities in California Bulletin Board System)  ggu  2008-07-03 23:24
Jan is such a good professor. She made the class very interesting, but she is also very strict professor.
Here is her Bio:
Instructor Bio: Jan Ahrens, adjunct faculty member in the Marketing department at the Ageno School of Business, is a marketing professional with approximately 20 years of experience. At GGU, Jan has taught Principles of Marketing, Marketing Planning & Analysis, Direct & Database Marketing and E-Commerce classes. While a generalist in marketing, she has also specialized in consumer direct and database marketing. Recently, she has worked as a Vice President at Harte-Hanks Direct Marketing, a $1 billion direct marketing company providing products such as response management and enterprise marketing software to multiple industries. At Harte-Hanks, Jan worked with Fortune 500 clients in many industries including pharmaceutical, retail, and financial companies. Some of those clients include Genentech, Gap, Old Navy, Macy’s, Sharper Image, Petco, MBNA, First USA and Wachovia.

In addition to this experience on the “service provider” side of marketing, Jan has also worked on the “client” side of the industry. She headed all direct and product marketing for the internet and software genealogy division of A&E Television Networks, genealogy.com. While there, Jan grew the product line from offline CDs to online subscription-based products. Under her guidance, customer acquisition and retention grew significantly.

Prior work includes managing the credit marketing activities for all of the Federated Department Stores (Macy’s, Bloomingdale’s) and lending at Bank One.

Jan is currently pursuing her Doctor of Business Administration (DBA) from Golden Gate University. She earned an MBA from The Ohio State University and a BS in Business from Miami University in Ohio, both degrees concentrated on Marketing.

   摘自加州大学论坛旧版 (Universities in California Bulletin Board System)  ggu  2008-07-03 23:24

2008-07-03 23:24

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回复： Jan Ahrens, ad...

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红袖飞刀

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   Jan Ahrens, ad...
   摘自加州大学论坛旧版 (Universities in California Bulletin Board System)  红袖飞刀  2008-08-25 15:22
Jan Ahrens, adjunct faculty member in the Marketing department at the Ageno School of Business, [CCB]3[/CCB][CCB]3[/CCB]
   摘自加州大学论坛旧版 (Universities in California Bulletin Board System)  红袖飞刀  2008-08-25 15:22

2008-08-25 15:22

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